October 7, 2025 - 3 min read
Why No One Cares About Backup (Until It’s the Only Thing That Matters)

Barnaby Wood
Director of Product Management, Backup Exec, Arctera
Let’s be honest.
Backup software sits in the same mental drawer as printer ink and insurance. You know it’s important. You know you should probably check on it from time to time, but you don’t because most of the time, it’s just there, quiet and uneventful, doing its thing in the background.
And therein lies the problem. Because the more invisible it is, the easier it is to forget what it’s for.
The paradox of good backup
When backup is working, nothing happens. No alerts, no noise, no problems. But that silence is misleading. Because backup doesn’t prove its worth when things are running smoothly. It proves it when they’re not; when something breaks, vanishes, or gets locked behind a ransomware screen. That’s the moment it changes from ‘nice to have’ to ‘we need this working right now’.
And in that moment, no one’s asking about SLAs or deduplication ratios.
They’re asking: Can we get it back and how fast?
That gut-punch feeling
You know it the second it happens. The stomach drop, the internal swear, the reflex to hit undo, even though there is no undo button.
A file gone. A volume overwritten. A folder dragged somewhere it shouldn’t have been. A user who clicked the wrong link. You scan for options. You start mentally walking back through your setup. You hope that whoever configured the backup system knew what they were doing. Because now, the only thing that matters is whether you can rewind.
Backup isn’t about data. It’s about control.
Peace of mind sounds lovely. But when the pressure is on, you don’t want reassurance; you want a lever. A button you can hit to make the problem go away, to roll back time, to put things right, without the drama.
That’s what good recovery gives you.
Not just data back, but control back.
And that’s the bit we sometimes miss.
Backup is boring. Undo is brilliant.
Everyone understands the joy of hitting Ctrl Z at just the right time.
Now imagine doing that for your entire business.
One file? VM? Whole system? SaaS? Credentials? Need to bounce back from ransomware across sites? Easy. That’s what Backup Exec does. It's more than backup; it’stake-back. Rewind. It gives you your moment back. Before the failure, before the mistake, before the chaos.
So what?
If you’ve never needed it, perfect.
But when the day comes – and it will – you’ll want to know that 'undo' isn’t a fantasy; it’s built in. Most tech helps you move forward; some helps you go back.
Backup Exec is Ctrl Z for real life.
It helps you recover faster, with less friction and total confidence, so when something does go wrong, you won’t just hope for the best. You’ll know you can undo it.
You may already know what’s old. Now’s the time to find out What’s New in Backup Exec